Recently a woman came in the store and noted that she had last shopped at Island Books in 1974. I have a major soft spot for that kind of customer already, and once she mentioned she had boy/girl twins I felt connected to her immediately. I told her I had 4-year-old twins too and she laughed and said that hers were now 60 years old! “I’ve done plenty of enjoyable things in my life,” she told me, “but nothing has ever been as much fun as raising those kids.” I knew exactly what she meant.
There it was again: the magic of a special connection made in the store. And then the conversation turned to books, of course.
As the holiday season approaches, we’ve been thinking about new ways to connect with our customers. We pride ourselves on being a community center and a place your children learn to love to read. People often turn to our shelves when they have significant moments in their lives, like finding out about a pregnancy, a child starting school, taking a special trip, falling in love, buying a home, and more. Let us be a part of the special connections you make during the upcoming season. We understand the importance of those threads of family and community, and we’ll support you however we can. To that end, we’ve been thinking about two ideas and we would love your feedback ... continued